The trend of today’s generation is towards focusing greatly on the health and wellness factors in their life. This applies to all aspects of their daily life including apparel and footwear. With respect to their clothing, they would prefer garments that remain fresh and odor-less for longer times. The textile industry capitalizing on this potential opportunity came out with a cutting edge technology that fulfills the desires of the millennial generation of today.
A technology that utilizes silver as an ingredient for decreasing antibacterial impact on garments and fashion accessories has emerged. It is quite fascinating to know that silver had another such attribute that could address the need for antimicrobial clothing. How is this done? The material surface is treated with the requisite additives and the silver ions in it attach to the microbes as and when they come on to the material surface from the human body. The silver ions cause permanent damage to the normal functioning of their cells and prevent them from proliferating, eventually leading to the cell death. The killing of the bacteria cell proves beneficial to the human body. Odor generation is prevented and freshness of clothes retained.
The textile processing is a multi-staged one involving several stages from the making of yarn to the finished fabric. Spinning, scouring, bleaching, dyeing, printing are a few of the processes that are undertaken in the textile mill with several chemicals required at every step. Each input is indispensable for the performance of the function; like sodium hypochlorite for bleaching, direct dyes, acid dyes and many more for dyeing and so on. The anti-microbial technology is applied to the fabric after the completion of all steps in the textile finishing process. The fabric has to be totally rinsed and neutralized before the application of the patented delivery system which unleashes the power of the elemental silver ions. This technology is applied to basic clothing wear which are bases of odor build up like underwear, t-shirts, socks, fitness wear etc. Home textiles are also included in its purview in addition to denim wear.
Antimicrobial technology enables manufacturers to produce textile products that provide unsurpassed performance and intelligent safeguard against body odors. The sustainability aspect of this technology also cannot be ignored what with the fewer washings required leading to savings of energy and water. The millennial population who is more health conscious, particular about their food and clothing and aware of their social responsibility will definitely be pleased with this technology. A greater number of textile and garment manufacturers across the globe are concentrating their energies on taking advantage of the wellness focus given by the millennial generation and ensuring that their products are treated with the antimicrobial technology. Consumers’ demand for freshness protection and odor control and their reasons for the same are shared by them in their families and friend circles. Introduction of such new products in the market will lead to a cascading positive response from the consumers of today.
The herbal extracts manufacturers can also take a few tips and tap into the millennial psychology to devise some new selling points for their products!