When you think of a bright, cheerful yellow—chances are you’re thinking of Pigment Yellow 74. It’s one of the most widely used yellow pigments in the world, and for good reason: it’s vibrant, cost-effective, and works well in a variety of applications.

Let’s be honest—some pigments are boring. Not Pigment Blue 15:3. This pigment is basically the James Bond of blues: cool, refined, and always looking sharp in any situation.

You might know it as Phthalocyanine Blue. But it doesn’t need a fancy name to impress—it just walks into the room (or your ink formulation) and steals the show.