Automotive coatings and organic high performing pigments go hand in hand. Automotive coatings are defined as a type of paint that is increasingly used in the automotive sector. It offers a protective shield to the automobiles exterior surface besides enhancing their aesthetic appeal. And organic high performing pigments is a major constituent of automotive coatings.
The benefits linked to automotive coatings are many such as increased durability, safeguarding against UV rays, extreme temperature, foreign matter etc. and this has led to their noticeable growth in the market. The growth of the automotive market in several Asian countries as well as increase in the aging vehicle numbers is driving the automotive coatings demand. Besides, the increased need for environment friendly coatings like the UV cured coatings, powder coatings and water-borne coatings is also an added factor for an upsurge in its demand. As government spending increases, economies grow, road infrastructure advances and the need of the consumer for personal vehicle rises, the demand for automotive coatings rises.
Solvent borne coatings which were quite predominant earlier may find its demand reduced due to the current stringent environmental regulations. Waterborne and powder coatings have witnessed an increased demand due to many benefits offered by them besides being environment friendly. Some of the advantages offered by them include superior adhesion, resistance to heat, moisture, chemicals, corrosion and abrasive features. Clearcoat applications are normally preferred due to the protection offered against the UV rays. This involves the application of the basecoat and the electorcoat. The basecoat gives the aesthetic effect to the vehicle through its color while the electrocoat gives the anti-rust or anti-corrosive features.
In this context, a mention has to be made of the organic high performing pigments which are majorly used in the coating industry. Coatings include the decorative and the automotive coating sectors. One of the star pigments in this category is the Pigment red 170 or napthol red or PR170 as it is known. The manufacturing process of this pigment which is a high performing one makes a lesser adverse impact on the environment. Being colouristically superior, this pigment provides value worth the money spent. The availability of pigment red 170 in powder form has eased the customers while meeting the needs of their application.
As the demand for automotive coatings increases the demand for this pigment is going to rise. One of the major end users of automotive coatings is the light vehicle segment. The coatings go towards the coating of the plastic as well as the metal components of an automobile. This sector is slated to have increased growth percentages due to a rise in the purchasing power and improved living standards of the citizens in developing countries.
There is keen competition in the automotive coatings market with major players investing large sums in product research and development. Each manufacturer aims to capture a major market share through their quality products. Several manufacturers are focusing on products that have eco-friendly manufacturing systems, use less of energy and fulfill all the regulatory requirements. It is therefore essential to source all your requirements from well-known manufacturers in the market if performance and quality consideration have to be met.